Privacy policy
Privacy Policy – Naked Ape Official
Effective Date: 1 June 2025 · Last Updated: 27 May 2026
Your privacy is important to us. This policy explains what personal information we collect when you visit nakedapeofficial.com, how we use it, and your rights under South African law.
Contents
· Security
Who We Are
Naked Ape Official is a South African luxury fashion house founded by Shaldon Kopman. We design and sell bespoke, tailor-made garments rooted in African heritage, sustainable craftsmanship, and the Ethi Ecos philosophy - Ethical, Ecological, and Economical.
For the purposes of the Protection of Personal Information Act, 4 of 2013 (POPIA), Naked Ape is the responsible party for personal information collected through this website.
Registered address: 30 7th Avenue, Parktown North, Randburg, 2193, South Africa
Email: info@nakedapeofficial.com
Tel: +27 83 628 4049
Information We Collect
We collect personal information in the following ways:
Information you provide directly:
· Name, email address, phone number, and delivery address when placing an order or registering an account
· Billing information (processed securely by our payment provider — we do not store card details)
· Measurements and sizing preferences for bespoke or tailor-made orders
· Messages sent via our contact form, email, or WhatsApp
· Newsletter subscription details
Information collected automatically:
· IP address and browser type
· Pages visited, time spent, and referring URLs
· Device and operating system information
· Cookie data (see Section 6)
How We Use Your Information
We use your personal information to:
· Process and fulfil your orders, including delivery and after-sales support
· Communicate with you about your order, enquiries, or custom garment specifications
· Send transactional emails (order confirmations, shipping updates, and receipts)
· Send marketing communications where you have opted in (you may unsubscribe at any time)
· Improve our website, products, and customer experience
· Comply with legal and regulatory obligations
· Detect and prevent fraud or abuse
· We will never sell your personal information to third parties.
Legal Basis for Processing
Under POPIA, we process your personal information on the following grounds:
· Performance of a contract: Processing is necessary to fulfil your order or respond to your enquiry.
· Consent: For marketing communications and non-essential cookies. You may withdraw consent at any time.
· Legal obligation: Where we are required to retain records for tax, accounting, or regulatory purposes.
· Legitimate interest: For fraud prevention, website security, and improving our services, where this does not override your rights.
Sharing Your Information
We share your personal information only with trusted third parties who assist us in operating our business. These include:
· Payment processors: To securely handle card and EFT transactions (e.g. PayFast, Yoco, or equivalent). No card details are stored by Naked Ape.
· Courier and logistics partners: To deliver your order to the address you provide.
· Email and marketing platforms: To send newsletters and order communications on our behalf.
· Website hosting and analytics providers: To maintain and improve our website.
· All third parties are required to handle your information confidentially and in accordance with applicable law. We do not transfer your personal information outside of South Africa without appropriate safeguards.
We may disclose your information if required to do so by law, court order, or governmental authority.
Cookies & Tracking
Our website uses cookies - small text files stored on your device - to enable core functionality and improve your browsing experience.
Types of cookies we use:
· Essential cookies: Necessary for the website to function (e.g. shopping cart, session management). These cannot be disabled.
· Analytics cookies: Help us understand how visitors use our site (e.g. Google Analytics). These are only activated with your consent.
· Marketing cookies: Used to deliver relevant advertising on other platforms (e.g. Meta Pixel). Only activated with your consent.
· You can manage your cookie preferences at any time through your browser settings or our cookie consent tool. Disabling analytics or marketing cookies will not affect your ability to shop on our site.
Data Retention
We retain your personal information for as long as is necessary to fulfil the purposes described in this policy, or as required by law.
Order and transaction records are retained for a minimum of 5 years for tax and accounting purposes.
Account information is retained for as long as your account remains active. You may request deletion of your account at any time.
Marketing preferences are retained until you unsubscribe or withdraw consent.
Once information is no longer required, it is securely deleted or anonymised.
Security
We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, alteration, or disclosure.
These measures include secure (HTTPS) connections, encrypted payment processing, restricted access to personal data, and regular security reviews. While we take every reasonable precaution, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.
If you suspect that your account has been compromised, please contact us immediately at info@nakedapeofficial.com.
Your Rights Under POPIA
As a data subject under the Protection of Personal Information Act, you have the right to:
· Access the personal information we hold about you
· Correct or update inaccurate or incomplete information
· Request deletion of your information where there is no lawful basis for continued processing
· Object to the processing of your information for direct marketing purposes
· Withdraw consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal
· Complain to the Information Regulator of South Africa if you believe your rights have been violated
· To exercise any of these rights, please contact us using the details in Section 12. We will respond within a reasonable time and no later than 30 days.
Information Regulator (South Africa)
www.inforegulator.org.za
Email: inforeg@justice.gov.za
Children's Privacy
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information without parental consent, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or services. When we do, we will update the "Last Updated" date at the top of this page. Where the changes are material, we will notify you by email or by a prominent notice on our website.
We encourage you to review this policy periodically. Your continued use of nakedapeofficial.com after any changes constitutes acceptance of the updated policy.
Contact & Complaints
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how your personal information is handled, please contact us:
· Naked Ape Official - Privacy Enquiries
· Email: info@nakedapeofficial.com
· Tel: +27 72 414 9357
· Studio: 30 7th Avenue, Parktown North, Randburg, 2193, South Africa
· We aim to respond to all privacy enquiries within 5 business days.