TWYG explores a critical question facing African fashion designers: does the visibility gained from fashion weeks actually translate into tangible business value?
In this thought-provoking piece, the article examines the complex relationship between runway exposure and commercial success, featuring insights from Naked Ape's showcase at South African Fashion Week in collaboration with Cruz Vodka.
The discussion delves into whether the investment in fashion week participation delivers real returns for emerging and established African designers, or if the industry needs to rethink how visibility converts to sustainable growth.